Are you one of those businesses that has tired PPC marketing, but didn’t work for you? Or maybe it worked for a month then just “dropped off?” Like anything that is worth it, PPC takes time, and when set up and continually managed well, it CAN be a profitable avenue. Here are the top reasons that your business should invest in PPC (or try it again) and make it part of your marketing strategy. You can see the actual numbers. One of the greatest downfalls of traditional marketing is that there is no way to know for sure how many people saw an advertisement and how many of those viewers made an action after seeing it. With AdWords PPCs not only is it possible to know ad impressions, clicks, conversions, and specific metrics, Google has also recently earned Media Rating Council accreditation for their ability to measure viewability for one of their newer products. You can’t be everywhere all of the time. As a small business owner, you can’t be an expert at everything; it’s just not possible. It is worth your time to partner with an expert who has proven success record and who is active in the PPC industry. Google AdWords updates their platform very often, sometimes daily, so find a PPC expert that keeps up on trends so they can consistently optimize your campaigns and your bottom line. You can buy phrases that you don’t organically rank for. Optimizing a site to rank well organically for keywords that convert is the ultimate goal, but if your site isn’t showing on the first page of results it’s probably not getting as much traffic as you need. Utilize a PPC strategy to target keywords that your site can’t organically rank for. Buy more space on the results page. Double your real estate on the search results page by purchasing keywords that you do rank well for, thereby doubling the chance of a click and a conversion. PPC can be affordable. You don’t need a large budget to compete in PPC. When managed well the CPA for PPC can be relatively low. And unlike other forms of marketing, the ROI can be measured with PPC. Get a quick response from PPC. PPC’s campaigns can easily be paused if your company no longer offers a product, or ads can be immediately updated based on your inventory, business trends, or unexpected situations. It only takes an email to your skilled PPC partner who can immediately update the campaigns. AdWords Targeting options that WILL reach your customers. PPC affords you the opportunity to reach relevant customers based on very targeted specifics including: location (down to a zip code), search intent, search time of day, device used to search (tablet, computer, mobile), and a slew of other options. AdWords is also actively rolling out upgrades and expanding the platform to include Social signals (Google+), advertising options on mobile apps, and bid adjustments based on a assortment of factors. Skilled PPC agencies will ensure that you are visible to customers at the right time during their decision process and buying cycles Beat the other guys. Your competitors are investing in PPC and capturing your customers, let’s go get them back! Source:
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